The renowned ProWein 2024 wine exhibition was held in Dusseldorf, Germany. The products of 22 Armenian wine-producing companies, including 7 RED-NEO beneficiaries (Alluria Wines, Manukyan Wine, Jraghatspanyan Winery, Koghba Wines, Khaluli, MOONQ Wines, NOA Wines), were showcased in the national joint pavilion. ProWein, a renowned exhibition with a 30-year history, attracts over 6,500 qualified visitors from the wine industry. This opportunity greatly contributes to enhancing the recognition of Armenian wine on a global scale. This event became possible on the initiative of the Vine and Wine Foundation of Armenia, supported by GIZ and USAID-funded RED-NEO program.