Within the frames of the RED-NEO Program funded by the US Agency for International Development (USAID), three Program beneficiaries were provided with the opportunity to participate in the Armenian-American Business Bridge-2022 Expo from December 1-8 organized by International Business Relations Support Council (IBRS) and Armenian American Business Council, in Glendale, CA, USA.
More than 50 companies from different sectors represented their products. Among the RED-NEO beneficiaries were owners and representatives from Nairyan Gourmet LLC, Stepan Grigoryan IE with the Artin Cheer brand, and Susanna Hakobyan IE with the Sun Cheers brand, representing their new products: organic dried fruits with zip packs, sweets, and candies. The eight-day event linked the participants with various producers, wholesalers, and retailers, manufacturers from the food industries to promote Armenian-American business relations. The beneficiaries established new contacts and business partnerships.
During the first two days of the visit, the Armenian business delegation visited the Consulate General of the Republic of Armenia in Los Angeles and had a meeting with the staff. The Counselor of the Consulate General of Armenia in Los Angeles welcomed the guests and emphasized the importance of such visits aimed at promoting the development of Armenian-American business relations.
During the next three days, beneficiaries had an exclusive opportunity to promote their products in the US market and link up with potential partners through the B2B meeting. The beneficiaries had access to sell their products on the online platform “Armenian Trade Show” website.
