Amid revolutions and wars in Artsakh, the Avetisyan family initiated KATARO wine in 2010. Under the leadership of Ernest and his son Grigori, they transformed it into a symbol of hope despite the prevailing conflicts. Overcoming challenges, the Avetisyan family, undeterred, managed to salvage the KATARO 2017 Reserve, a testament to their resilience. Out of the hardship emerged a determination to revive and rebuild, prompting the family to establish a new winery in Dzoraghbyur community with a vision supported by savings, friends, loans, and community backing.
\nWith the addition of a new factory and advanced equipment, KATARO expanded, generating employment opportunities and fostering collaborations. The success story of KATARO is mainly attributed to the USAID-funded RED-NEO program, with the growth in sales reflecting about a 5% increase from the baseline year. It is a narrative of resilience, determination, and community spirit in reviving Artsakh’s winemaking legacy\u2024<\/p>\n","protected":false},"excerpt":{"rendered":"
Amid revolutions and wars in Artsakh, the Avetisyan family initiated KATARO wine in 2010. Under the leadership of Ernest and his son Grigori, they transformed it into a symbol of hope despite the prevailing conflicts. Overcoming challenges, the Avetisyan family, undeterred, managed to salvage the KATARO 2017 Reserve, a testament to their resilience. Out of […]<\/p>\n","protected":false},"author":1,"featured_media":2410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"class_list":{"0":"post-2409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-program-news"},"_links":{"self":[{"href":"https:\/\/red-neo.am\/index.php?rest_route=\/wp\/v2\/posts\/2409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/red-neo.am\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/red-neo.am\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/red-neo.am\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/red-neo.am\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2409"}],"version-history":[{"count":1,"href":"https:\/\/red-neo.am\/index.php?rest_route=\/wp\/v2\/posts\/2409\/revisions"}],"predecessor-version":[{"id":2411,"href":"https:\/\/red-neo.am\/index.php?rest_route=\/wp\/v2\/posts\/2409\/revisions\/2411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/red-neo.am\/index.php?rest_route=\/wp\/v2\/media\/2410"}],"wp:attachment":[{"href":"https:\/\/red-neo.am\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/red-neo.am\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/red-neo.am\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}